Check your title, all 13 tags, and description limits in one place, instantly. No signup, no fluff.
This free Etsy listing character counter helps Etsy sellers optimize every part of their product listings before publishing. Instead of counting characters manually or switching between tools, you can check your title, all 13 tags, and your description limit in one place, instantly and for free.
Character limits matter on Etsy because they directly affect how your listing appears in search results. A title that's too long gets cut off. Tags over 20 characters won't save. And a description that buries your best information past the first 250 characters loses buyers before they even read it. This tool helps you get it right every time.
Etsy Title Character Limit: 140 characters. Your listing title is one of the most important factors in Etsy SEO. Use all 140 characters and put your most searched keywords first. The first 40 characters are especially critical. That is what shows on mobile search results before the title gets cut off.
Etsy Tag Character Limit: 20 characters per tag, 13 tags maximum. Etsy gives you 13 tags and each one can hold up to 20 characters including spaces. Multi-word tags like "handmade gift for her" are allowed and highly effective because they match the exact phrases buyers type into search. Always use all 13 tags. Each one is a free opportunity to appear in more searches.
Etsy Description Character Limit: 13,000 characters. Your description can be up to 13,000 characters long, but buyers only see the first 250 characters before having to click "read more." Lead with your most compelling information: what the item is, why it is special, and who it is perfect for.
What is the character limit for an Etsy listing title?
Etsy titles have a 140 character maximum. Only the first 40 characters show on mobile search, so front-load your most important keywords.
How many tags can I use on Etsy?
You can use up to 13 tags per listing. Each tag has a 20 character limit including spaces. Multi-word tags are allowed and recommended.
Do Etsy tags help with search?
Yes, Etsy tags are a core part of the search algorithm. They match buyer search terms to your listing alongside your title. Using all 13 tags improves your visibility significantly.
Should I repeat title keywords in my tags?
No. Etsy already uses your title for matching. Use your tags to cover related synonyms and phrases that didn't fit in the title. This expands the searches your listing can appear for.
How much of my Etsy description do buyers see first?
Buyers see the first 250 characters before having to click "read more." Put your most important information within the first 250 characters: what it is, why it is special, and who it is for.
Is this Etsy character counter free?
Yes, 100% free, no signup required, and your text is never stored or shared. Use it as many times as you need for every listing you create.